The investment programme covered:
1. Design, translation, and revision of catalogues and brochures;
2. Creation of technical data sheets for the website and online marketplaces where the products are sold;
3. Consulting services provided by an expert with proven experience in the sector, for the analysis and search of partners (agents, distributors, accountants, agencies) in the target countries;
4. Planning and management of a marketing campaign;
5. Product photo and video shoots;
6. Marketing activities dedicated to the promotion of company products sold through online marketplaces;
7. Purchase and technical support for hardware and software related to the management system and its integration with apps, external devices, and e-commerce platforms;
The goal was to strengthen the brand’s presence and distribution, ensuring that in each target country, the company and its products are showcased through an effective brand display. The full potential of cross-media marketing was leveraged. The tools used were aimed at facilitating entry into the selected markets by creating and sharing valuable content, in order to improve market positioning.